Yesterday's true profit, before your first coffee.
Daybreak pulls Shopify, Meta, TikTok and your 3PL together overnight, reconciles every cost, and puts one number on your phone at 7 AM. Yesterday's actual profit.
21-day free trial, no card required.
Illustrative example. Your morning number runs on your real numbers.
ROAS is a feeling. Profit is a number.
Every tool you use tells a different story about yesterday, and all three of them leave out your real costs.
Shopify shows revenue
Gross sales look great until refunds, discounts and payment fees quietly take their cut two days later.
Meta shows ROAS
A 3.5× ROAS can still lose money once COGS and shipping enter the picture. Ads Manager will never tell you that.
Your 3PL bills later
Pick, pack, postage and surprise surcharges land weeks after the sale, long after you judged the day a win.
Connect once. Wake up informed, every day.
Connect your sources
Shopify in one click, then Meta, TikTok and your 3PL from Sources. Setup takes under ten minutes.
We reconcile overnight
While you sleep, Daybreak matches every order to its COGS, ad spend, fulfillment cost, fees and refunds. Late 3PL charges get applied back to the day they belong to.
The number arrives at 7 AM
One report with yesterday's true profit, the trend, and at most two things worth your attention. Read it in 20 seconds, then go run your brand.
One formula. Zero wishful thinking.
Daybreak computes profit the way your accountant would, just seven hours earlier.
Three things the big tools handle badly. By design, we handle them well.
History stays frozen
Update a product cost today and last month's margins keep their original numbers. When a past day legitimately changes, the restatement log states the date, the amount, and the reason.
An app you finish
One number on your phone at 7 AM, at most two flags, done in 20 seconds. Daybreak stays one screen deep because your morning deserves an answer, and answers end.
One flat price
$25 a month at 300 orders and at 30,000 orders. Growing your store keeps your Daybreak bill exactly where it was.
Plain answers on data and security.
Read-only, minimal scopes
Daybreak requests read access to orders, products and inventory costs. Customer names, emails and addresses stay in Shopify, entirely outside our database.
Encrypted and auditable
Data is encrypted in transit and at rest, access tokens are stored encrypted, and every change to a past day's number appears in your restatement log with a reason.
Leave with everything
Disconnect any time: your historical P&L exports in full, and store data is deleted from our systems within 30 days.
“We build profit dashboards like this for DTC brands and agencies as custom projects. The founders who use them stop asking ‘how were sales?’ and start asking ‘what did we keep?’. Daybreak is that same system, packaged for your phone.”
Stop renting your own numbers.
The incumbents price by your order volume or your GMV. Daybreak is a flat price at every size.
Founder
- 21-day free trial, no card
- 1 store, unlimited orders
- Shopify + Meta + TikTok + one 3PL
- 7 AM email report
- Founding price, locked forever
Growth
- Up to 3 stores, consolidated
- Google Ads add-on
- Slack digest for your team
- SKU-level margin flags
Own it outright
- Custom profit dashboard, built for your stack
- Yours forever, no fee that grows with revenue
- Built by the MinCac team, live in 5 to 7 days
Fair questions.
How accurate is the profit number?
As accurate as your COGS. Daybreak imports product costs from Shopify, lets you fix gaps in a five-minute review, and reconciles refunds, fees, ad spend and 3PL invoices automatically. When a late fulfillment charge arrives, we restate the affected day and tell you it changed.
Which 3PLs do you support?
ShipBob, ShipMonk and Flexport by API, plus any other 3PL through weekly invoice upload. We map surcharges back to individual orders.
Is this a replacement for Triple Whale or Lifetimely?
Those are analytics suites with dozens of screens, built for operators and media buyers. Daybreak is built for the founder who wants the truth in one number each morning. Plenty of stores will run both.
Why is the price flat when everyone else charges by revenue?
Revenue-based pricing means a success tax: grow 3× and your analytics bill grows 3× for the same screens. Daybreak costs the same at $50K/mo as at $500K/mo. If you'd rather own the system outright, the one-time build is exactly that.
What about my data?
Read-only API scopes, encrypted at rest and in transit, and we never share or resell store data. Disconnect anytime and your data is deleted within 30 days. Full detail in the privacy policy.
I run ads on Google too.
Meta and TikTok ship today. Google Ads is part of the Growth plan rollout. Email us if that's the one thing blocking you.